Impact of relative compensation to executive directors with marketing experience on marketing performance: toward an integrative framework

Purpose This paper aims to combine the agency theory and efficiency wage explore effects of relative compensation for executive directors with marketing experience on two outcomes (marketing market share) moderating roles ownership type (private vs state-owned enterprises) concentration in this process. Design/methodology/approach A total 2,753 firm-year observations from Chinese listed companies (from 2010 2014) were retrieved China Stock Market Accounting Research database analyzed using firm random-effects industry, year region fixed effects. Findings Relative has a positive effect both share, these are moderated by concentration. Specifically, share stronger central enterprises (SOEs) compared local SOEs private-owned but results mixed limitations/implications study shows that paying higher can enhance performance, data does not allow identification actual actions taken this. Practical implications highlights importance appropriate motivate them make better decisions overcome challenges posed conflicts. Originality/value points out having suitable be more effective.